FOOD TRUCK 6 AM
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IT’S 6:44. THE FOOD TRUCK BUSINESS IS BOOMING IN TAMPA BAY. IN 2011, JUST 10 TRUCKS SHOWED UP AT THE FIRST RALLY. TODAY, THERE ARE 180 SERVING UP EVERYTHING FROM RAMEN AND WAFFLES TO MARYLAND CRAB CAKES. THIS MORNING, I FIND THE RECIPE FOR SUCCESS BEFORE YOU FUT YOUR WHEELS IN MOTION TO OPERATE A FOOD TRUCK. FIRST, YOU NEED TO LOVE WHAT YOU DO. WE HAVE A FASHION TO COOKING. KNOW THE ROAD TO SUCCESS IS ROUGH. JUDGE IT’S HARDER THAN IT LOOKS. YOU WILL SPEND MORE TIME CLEANING AND BUSINESS AND PAPERWORK THAN DO YOU COOKING. Reporter: YOU HAVE TO THINK OUTSIDE OF THE BOX. FIESTA CRAB SELLS FRESH CRAB FROM THE FOOD TRUCK AND ROLLING OUT A FROZEN PRODUCT FOR GROCERY STORES. YOU MADE A BUSINESS OUT OF YOUR BUSINESS. YES, I MADE A BUSINESS OUT OF MY BUSINESS. THAT IS BRILLIANT. YES, THANK YOU. YOU THINK YOU HAVE WHAT IT TAKES TO OPERATE A FOOD TRUCK? THERE IS ONE GUY WHO WILL HELP YOU. TO GIVE YOU AN IDEA, THOUGH, 6% OF PEOPLE START A TRUCK AFTER WE TELL THEM THE TRUTH OF WHAT IT TAKES. WITH A GREAT PRESENTATION. OH, THAT LOOKS GOOD. IS THAT THE SECRET TO THIS RECIPE IN. THIS IS THE SECRET INGREDIENT. BUD LIGHT. AND A UNIQUE IDEA. HOW DOES THAT SOMEEL? IT SMELLS AMAZING. YOU COULD HAVE A HIT. ONCE YOU GET UP AND RUNNING AND YOU DO EVERYTHING RIGHT, HOW MUCH OF A SALARY CAN YOU MAKE? IT VARIES. SOMETIMES THEY GROSS 300,000 A YEAR ON THE HIGH SIDE. SOMETIMES LESS THAN THAT. IT’S NO DIFFERENT THAN ANY OTHER BUSINESS. THE BETTER AND MORE EFFICIENT YOU RUN YOUR BUSINESS, THE MORE MONEY YOU CAN MAKE. Reporter: THEY’RE READY TO GO, BRICK AND MORTAR. THIS IS WHAT I WANTED TO DO. SEE THE REACTION. SEE HOW PEOPLE IN FLORIDA REALLY REACTED TO REAL SEA FOOD. HOW DID THEY REACT? LOVE IT. LAKELAND’S FIRST TWO YEARS IN A ROW. AND IT WAS SEE YUMMY. THERE ARE SEMINARS EVERY SIX WEEKS IN TAMPA BAY IT HELP YOU BUILD, BUY, MARKET YOUR FOOD TRUCK. I PUT THAT INFORMATION FOR YOU ON WWW.WFLA.COM. THEY GOT TO DO SAMPLING OUT THERE.

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