The One Item McDonald’s Owners Are Begging For
100 Comments


When you think of McDonald’s, what’s the first
thing that comes to mind? Is it the chain’s perfectly salty, slightly
beefy french fries? Is it the iconic Big Mac with its Special
Sauce and middle bun? Or is it a simple but classic Quarter Pounder
with Cheese? Whatever the case, chances are pretty good
that their chicken isn’t anywhere near the top of the list. Sure. McNuggets are great… for your eight-year-old
niece. But when it comes to food for adults, McDonald’s
isn’t exactly synonymous with good chicken. Chick-fil-A, on the other hand, is synonymous
with chicken. And according to McDonald’s franchisees, it’s
that classic Southern-style chicken sandwich that is missing from the McDonald’s menu. How strongly do they feel about it? In 2019, the National Owners Association,
which is comprised of McDonald’s franchisees, sent out an email suggesting that McDonald’s
getting a good chicken sandwich would be their equivalent of landing on the moon. “A Chicken Sandwich at McDonald’s should be
our top priority. JFK called for a man on the moon, our call
should be a category leading chicken sandwich.” “We choose to go to the moon in this decade,
and do the other things, not because they are easy, but because they are hard.” Why do they feel so strongly? Because the franchisees are losing money to
Chick-fil-A, and they aren’t happy about it. The email read in part, “A favorite, that our customers want, is a
chicken sandwich. Unfortunately, they have to go to Chick-fil-A
for it. Chick-fil-A’s results demonstrate the power
of chicken.” And the N.O.A. made it clear that McNuggets
just aren’t going to cut it, sounding a warning to other franchisees that Chick-fil-A was
coming for them too. “Yes, we have great Chicken McNuggets and
our McChicken is a very good product. But we do not compete in the premium chicken
sandwich category, either grilled or crispy. Our US Southeast markets’ results should concern
everyone. You may not have Chick-fil-As in your market
or to the degree they have them in the southeast, but they are coming. And they don’t discount.” So what’s the solution? The N.O.A. implored McDonald’s to bring back
their Southern Style Chicken sandwich, but with some key improvements so they could compete
with Chick-fil-A. “We don’t have to reinvent the wheel. We didn’t invent the drive thru, we perfected
it. Chick-fil-A invented the Chicken Sandwich,
but we can do one better. Our Southern Style Chicken sandwich was very
close to category leading. It needs some tweaks. We need to serve it in a foil bag and we need
to butter the bun, but the patty recipe was excellent.” They’re not wrong. A side-by-side comparison of Chick-fil-A’s
Chicken Sandwich and McDonald’s Southern Style Chicken Sandwich by Serious Eats in 2008 concluded, “Honestly, this sandwich from McDonald’s was
a pretty accurate recreation of the Chick-fil-A sandwich… If you don’t have a Chick-fil-A near you […] you’re
not going to do too bad by grabbing the Faux-fil-A from Mickey D’s.” You might not think that McDonald’s could
possibly be threatened by little ol’ Chick-fil-A — after all, the Golden Arches runs something
to the tune of 14,000 U.S. locations compared to CFA’s roughly 2,000. But even with fewer locations, and even though
Chick-fil-A chain is famously closed one day a week, according to Nation’s Restaurant News,
Chick-fil-A is the nation’s third-largest restaurant chain by sales in 2019, behind
only McDonald’s and Starbucks, and beating out fast food powerhouses Taco Bell, Wendy’s,
and Burger King. While there is a vast difference in total
sales — $38.52 billion for McDonald’s compared to Chick-fil-A’s $10.46 billion — that meteoric
rise of the chicken-centric chain obviously has Mickey D’s owners thinking outside the
burger box. And for good reason: according to the 2018-2019
American Customer Satisfaction Index, Chick-fil-A had the most satisfied customers amongst fast
food restaurants, while McDonald’s was down near the bottom. Will a better chicken sandwich change that? Maybe not. But while a better chicken sandwich might
be a pretty small step for an individual franchisee, it would represent a very large step for all
McDonald’s-kind. Check out one of our newest videos right here! Plus, even more Mashed videos about your favorite
restaurants are coming soon. Subscribe to our YouTube channel and hit the
bell so you don’t miss a single one.

100 thoughts on “The One Item McDonald’s Owners Are Begging For

  1. I've had Chick-fil-A's chicken sandwiches & they have all been delicious but they are 4th on my list at the moment behind (In no order)Wendy's Asiago Bacon ranch chicken club,Popeye's new chicken sandwich & Burger King's classic chicken sandwich.

  2. McDONALD'S McCHICKEN SANDWICH – IS AN ELONGATED DRIED OUT CHICKEN PATTY – THAT'S AS DRY AS THE BUN THAT THEY SERVE IT ON… – BECAUSE IT HAS TOO MUCH BREADING/COATING… – THEN TOP IF OFF WITH A BUN… – THE ONLY MOISTURE IS WHAT APPEARS TO BE IS THE LETTICUE/MAYONNAISE – WHICH HAS NO FLAVOR… – (BURGER KING TOO…) – THE CHICKEN GRILLED – IS ALWAY'S DRY – IN COMPARISON… – WE – THE CUSTOMERS CAN NEVER SEE – HOW OUR FOOD IS BEING PREPARED… – FROM FREEZER TO GRILL – ALL WE SEE – IF WE SEE ANYTHING IS THE COOKED FOOD GOING INTO A WARMER… – THEN PLACED ON BUN – THEN THE TOPPING GO ON – ETC… – ONCE UPON A TIME IN BOTH BURGER KING – AND – WENDY'S – YOU COULD SEE YOUR FOOD BEING COOKED… – AND – THE SMELL/TASTE – UMMM – NOTHING CAN COMPARE – I JUST DON'T WANT MY FAST FOOD – SO FAST – I'LL WAIT A FIFTEEN (15) TO TWENTY (20) MINUTES – IT TAKES TO COOK…BUT BOTH – BURGER KING & McDONALD'S – CAN DO BETTER… – AND – STOP CUTTING THE CHICKEN BREAST IN HALF… – GIVE US OUR MONEY'S WORTH… – ALLEGEDLY – THEIR BIG MAC'S ARE GOOD – I JUST WISH THE CIRCUMFERENCE OF THE BURGER – EQUALED THAT OF THE BUN – AFTER COOKING – AND – COST THE SAME – HAVE YOU EVER ORDERED A BIG MAC – OPENED IT UP – TO ADD – KETCHUP – AND THE BURGER PATTIES HAVE SLID TO ONE (1) SIDE – WHETHER IS UP/DOWN/LEFT OR RIGHT – ? – LOL – (I REMEMBER WHEN BURGER KINGS WHALER – WAS AS BIG AS THE BUN – & GOOD TOO – THEY'VE GOTTEN SMALLER – MORE LIKE A DOLPHIN – AND – THE TASTE IS DIFFERENT… – ALLEGEDLY – SO McDONALDS FILET O FISH – I LIKE – OVER BURGER KINGS FISH SANDWICH… ALLEGEDLY)

  3. They need a spicy chicken sandwich.. I remember their southern style chicken and their spicy chicken sandwich.. they were my favorite!

  4. Nothing hit more than pulling up to McDonald’s at 2 am drunk to get the 2 spicy mcchickens medium fries and a drink for $6 , please bring back the spicy mcchicken😭

  5. A chain who dedicates themselves to purely chicken will ALWAYS be the best tasting chicken sandwich. McDonald's should focus on making the big sellers and improving quality, just an opinion though.

  6. Chik filet sandwich is not only perfection their customer service and overall experience can’t be beat either. 😉

  7. Chick fil A puts a lot of work into that Chicken sandwich. It isn't pre frozen. Its a fresh Chicken Breast that is hand breaded. Hand breading is very important. I doubt if mcdonalds wants to spend that amount of time and $ on a sandwich.

  8. We don't want another chicken sandwich we want real fries that don't taste like carboard in a matter of hours and we want the chicken fajitas back that came in a burrito

  9. Chick-fil-a is so overrated. I got food poisoning from them back in the summer of '07 and haven't been back since. Even before the food poisoning I wasn't a big fan and never understood the appeal.

  10. The southern chicken biscuit i had at McDonald’s in South Carolina was one of the greatest chicken sandwiches I’ve ever had

  11. For those of you old enough to remember, McDonalds Premium Chicken Sandwich slapped. Much better than the Buttermilk Crispy Chicken imo (though I still it’s pretty good). They need to look into bringing THAT back.

  12. That’s weird that they thought McDonald’s needed to serve the premium chicken sandwich in a foil bag. I’m not a fan of those foul bags because they steam the sandwich inside making the bun and the breading soggy!

  13. I got a great idea. McDonald’s should sell a competing chicken sandwich, and ONLY SELL IT ON SUNDAY for the first month as a marketing stunt.

  14. They JUST got chick fil a in Seattle, I live in the south, well Austin’s Texas to be exact and there is only like 3 here!

  15. Recently in Aus..not sure if anywhere else maccas stated that they changed their burgers to be hotter and juicier. The big Mac bun is different and dry. The double cheese burger comes with onion in the meat which totally suck! Every time I have to ask for extra onion. I liked them better the old way. And their fries are mostly cold when you order them.

  16. First thing is the broken ice cream machine…they are thinking about chicken but not fixing the shit they got already tf! Lol

  17. McDonalds isn't for adults. ONLY reason an adult goes to McDonalds is because their little kid wants the nuggets. Outside of that it's old people who stubbornly cling to the simple boring McD flavors. Millennials who eat McDonald's live in small towns where better options aren't available.

  18. I did like McD's southern chicken sandwich plus the southern chicken biscuit for breakfast was good could not get enough of the chicken and biscuit.

  19. What the hell are you talking about? McDonald's DOES have a decent selection of Chicken Sandwiches! My favorite is the Spicy McChicken, but no one ever talks about it!

  20. I could see CFA being a threat to McDs.
    Its telling that McDs 7 times the number of locations but only 3 times the total revenue.

  21. I don't think that McDonald's offering a comparable chicken sandwich to Chick-fil-A's will help them. Chick-fil-A (as a company) generally treats it's employees better. So, they treat the customers better. Richard Branson said it best when he said, "Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients." Chick-fil-A has pretty much mastered this, while McDonald's has a long way to come. Just tell me which of these establishments you receive better service at, and a better overall experience (hint: not McDonald's).

  22. Everything on McDonald's menu sucks ass the ice cream never works an the fries are good when there hot I wish all McDonald's would go out of business u can never compete against chi fila or even popeys chicken

  23. McDonalds biggest mistake is not serving lunch items in the morning. I certainly don’t want breakfast at 7am when I get off work.

  24. I Dont go to McDonald's I just go to random Pakistan I restunts I'm from Pakistan but Pakistan useter be part of India I'm kind of Indian my favourite food is pizza and

  25. What McDonald’s NEEDS is a great hamburger. Everything at mcD’s is minimalist. At some of their restaurants it’s hard to find the napkins! A sliver of this one piece of pickle, a pinch of lettuce and a small squirt of dressing or sauce? If they do a chicken sandwich it will be like the fish sandwich…..sad.

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